Tuesday, August 2, 2011

There is OEM and then there is ORIGINAL OEM


Champion Spark Plugs have been OEM equipment on many makes and models for decades, going back at least as far as 1914 with Ford, Overland, Metz, and Maxwell among others it appears from this ad in the April 1914 edition of Popular Mechanics. Particularly humorous is the statement replicated from the Ford Manual regarding the superiority of Champion spark plugs for Ford motors, “notwithstanding the opinion of various garage men to the contrary.” Champion claimed that 75% of American automobiles were equipped with Champion spark plugs as OEM equipment, being installed by over forty-five different builders of the day! Of course, for only 75 cents anyone could install the ½” Champion X in their own marvelous motoring machine.

If you enjoy the Antique Automobile Advertisements blog, please visit Classic Car Ads and Vintage Fire Truck Ads for more great print advertisements!

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